Where Art meets Advertising
Posted on August 21, 2009 - Filed Under Innovative marketing strategies
H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).
Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.
From a marketing point of view this is one of the examples where, in our search to grab consumers attention, advertising meets art and does it in a very good way. Challenging the :30’’ TVC format with one of the most beautiful century proven stories to tell.
And there is the Denim mention at the very end of the spot.
How to market a luxury brand in challenging times
Posted on July 23, 2009 - Filed Under Innovative marketing strategies
A great new ad by Chanel with a very sensual European flavour. Thought you might enjoy it:
http://attitude.adforum.com/top5/2009/05/12/chanel-audrey-tautou-in-house/
Open you senses….
An interview with Martin Lindstrom on the future of Marketing and Branding
Posted on January 24, 2009 - Filed Under Innovative marketing strategies
Martin Lindstrom is one of the best present day experts on marketing and branding. And he is going to take part in the Marketing Innovation Forum in Sofia, Bulgaria on May 28th 2009.
His key note speech is going to be on “Marketing in Crisis”.
And in this interview published on YouTube you can hear him share his views on the future of marketing and how to best build brands nowadays.
You can find more information on Martin Lindstrom’s participation at the Marketing Innovation Forum in Sofia, Bulgaria here.
And if you would like to book Martin Lindstrom for your corporate conference or event, you can follow this link.
Presenting Jose Maria Figueres Olsen
Former President of Costa Rica and Former CEO of the World Economic Forum
Posted on February 6, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews
Jose Maria Figueres is perhaps most recognised for his work serving as President of Costa Rica from 1994 to 1998. As such, he was the youngest President of a Central American country in modern times.
Prior to serving as President, José Maria was Minister of Foreign Trade and Minister of Agriculture however, it was during his presidency that he showed his unique leadership skills through implementing invaluable changes that opened opportunities for further development, revolutionizing his country`s economy and transforming Costa Rica into the environmentally conscientious country it is today.
With his remarkable background in global economics as well as environmental protection, Jose Maria Figueres had the objective of leading his country into the new world with his governmental program based on moving the country towards Sustainable Development.
President Figueres joined the World Economic Forum as Managing Director, and became the first CEO of the World Economic Forum in 2003, where he strengthened global corporate ties to social and governmental sectors by identifying common long-term interests.
He helped create and lead the United Nations Information and Communication Technologies Task Force and is the founder of the Fundacin Costa Rica para el Desarrollo Sostenible in Costa Rica.
Currently Jose Maria Figueres is the CEO of the Grupo Felipe IV in Madrid, and in this capacity he continues his commitment to development and technology and participates in a number of projects and endeavors in the international arena. This organization supports and collaborates with institutions working in the fields of development, dialogue, and democracy around the world.
Contact Jose Maria Figueres Olsen:
To enquire about Jose Maria Figueres’s availability to speak at your corporate event, please fill in the enquiry form here
Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Part 2
Posted on February 4, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews
3. How can an organization plan a change strategy in order to bring its brand to life, if there is this RTC phenomenon (Resistance To Change) in many companies today?
The problem for many organisations is that they are constantly changing direction and so their employees get change fatigue.”Oh, not another new initiative is the cry we hear in many organisations hence the resistance that comes from the news that yet another one is about to start. So I recommend that organisations focus on their long term strategy for winning rather than their strategy for change”
For example, I was speaking at a large Customer Service Management conference. Senior executives from Disney, Southwest Airlines and Ritz-Carlton gave presentations and the audience were clearly enthralled with how these organisations operate. I am sure many of the delegates went back to their organisations with the intention to adopt some of these best practices. Yet this is dangerous.
Read more
Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 31, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews
1. How could the top management of a company inspire and motivate its employees in order to deliver the company’s brand? Could you give us some examples on this regard?
The key to this is a concept that I call ‘loose/tight’. Most organisations exercise a very tight control over what employees should do but a very loose control over why they should do it. In other words they have strict procedures and regulations that employees must abide by even when these do not make sense for the customer.
I believe that organisations should reverse this and be very tight in communicating to employees who the target customers are, what they value, what the brand promise is and the kind of experience that they wish customers to have but then to be somewhat looser about how to deliver this so that employees can use their judgement.
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