The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. (via ViralBlog)
Indian style ad for a Russian juice company
Posted on December 10, 2009 - Filed Under Interesting marketing campaigns
Young & Rubicam Russia has created an Indian style advertising spot for “Tonus Activ Plus” and a very good one. Enjoy!
Barilla US “Share the Table” campaign
Posted on October 16, 2009 - Filed Under Interesting marketing campaigns
Barilla in the US attempts to re-introduce the “quality time arround the table” concept building on the Itlaian art of eating. And it has launched the “Share the Table” project.
Full of Italian pasta recipes such as Angel Hair with Lobster and expert advice like:
“If you want to increase family table time, start with a regular Sunday dinner – and make it really special.” – Mario Batali Celebrity Chef
And it’s for a good cause too! For each person who promises to “Share the Table,” Barilla will donate $1 to Meals on Wheels Association of America, up to $150,000
Where Art meets Advertising
Posted on August 21, 2009 - Filed Under Innovative marketing strategies
H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).
Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.
From a marketing point of view this is one of the examples where, in our search to grab consumers attention, advertising meets art and does it in a very good way. Challenging the :30’’ TVC format with one of the most beautiful century proven stories to tell.
And there is the Denim mention at the very end of the spot.
How to market a luxury brand in challenging times
Posted on July 23, 2009 - Filed Under Innovative marketing strategies
A great new ad by Chanel with a very sensual European flavour. Thought you might enjoy it:
http://attitude.adforum.com/top5/2009/05/12/chanel-audrey-tautou-in-house/
Open you senses….
An interview with Martin Lindstrom on the future of Marketing and Branding
Posted on January 24, 2009 - Filed Under Innovative marketing strategies
Martin Lindstrom is one of the best present day experts on marketing and branding. And he is going to take part in the Marketing Innovation Forum in Sofia, Bulgaria on May 28th 2009.
His key note speech is going to be on “Marketing in Crisis”.
And in this interview published on YouTube you can hear him share his views on the future of marketing and how to best build brands nowadays.
You can find more information on Martin Lindstrom’s participation at the Marketing Innovation Forum in Sofia, Bulgaria here.
And if you would like to book Martin Lindstrom for your corporate conference or event, you can follow this link.
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