The Books from Experts
Posted on November 17, 2007 - Filed Under Innovative marketing strategies |
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Sergio Zyman
Sergio Zyman is the Chairman and Founder of Zyman Group and the former Chief Marketing Officer of The Coca-Cola Company. Over the course of 30+ years of hands-on marketing experience, Zyman has conceived a revolutionary set of principles that are proven to translate marketing strategies into positive business results. He passionately advocates a vision of scientific, process-based marketing as the driver of sales and profits and the centerpiece of business.
Ray Hammond
Ray Hammond is Europe’s most experienced and most widely published Futurologist. For over 25 years he has researched, written and spoken about how future trends will affect society and business. As Global Warming and the threat to the Environment continues to occupy a priority position in the World’s agenda. Ray is one of a few commentators who are equipped to communicate how these massive challenges will affect our futures, the way we do business and the far reaching implications both socially, economically and politically.
Denis Cauvier
Dr Denis Cauvier is a speaker, trainer and consultant, who has made a career out of helping his clients and audiences become financially successful. A former personal and corporate lender with two of North America’s largest banks and a financial consultant to his clients around the world, he has uncovered the traits shared by America’s wealthiest people. He also has over 20 years of experience in training and human resources.
Jonas Ridderstrale
Dr. Jonas Ridderstråle is at the forefront of the new generation of European-based business gurus. He cuts through the madness and hyperbole surrounding the global economy and his appeal is truly global. Jonas has attained tremendous media coverage throughout the world. In March 2004, he appeared on CNN’s program “Global Office” for a long interview on the ideas behind his books. Dr. Ridderstråle has also been featured in Fortune, Fast Company, Time Magazine, Financial Times, Stern, Paris Match, and many other publications worldwide. The 2005 Thinkers 50, the bi-annual global ranking of management thinkers, ranked him (and his colleague Nordström) at number nine internationally and as the leading European business guru.
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