The Innovative Marketing Blog» Interesting marketing campaigns

What is the most impactful branding sound?

Intellecta team — Sun, 07 Mar 2010 09:06:57 +0000

In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

Nespresso – what else?

Intellecta team — Thu, 28 Jan 2010 16:46:09 +0000

The latest advertising campaign of Nespresso is a very good example of creativity with a wink … and that from Geroge Clooney. Enjoy the minute and a half version of the TV spot -- it is all worth it.

www.youtube.com/watch?v=_6V0Rhi_RI0

and there is a different ending of the spots here:

www.youtube.com/watch?v=23j1B4-lroM

and another one to make you smile:

www.youtube.com/watch?v=Ax1Z6lRgTDg

and just one more……

www.youtube.com/watch?v=DfyeXrdZZ1o

Indian style ad for a Russian juice company

Intellecta team — Thu, 10 Dec 2009 08:18:28 +0000

Young & Rubicam Russia has created an Indian style advertising spot for “Tonus Activ Plus” and a very good one. Enjoy!

Barilla US “Share the Table” campaign

Intellecta team — Fri, 16 Oct 2009 05:36:50 +0000

Barilla in the US attempts to re-introduce the “quality time arround the table” concept building on the Itlaian art of eating. And it has launched the “Share the Table” project.

Full of Italian pasta recipes such as Angel Hair with Lobster and expert advice like:
“If you want to increase family table time, start with a regular Sunday dinner – and make it really special.” – Mario Batali Celebrity Chef

And it’s for a good cause too! For each person who promises to “Share the Table,” Barilla will donate $1 to Meals on Wheels Association of America, up to $150,000