“Everything with a screen is the future of marketing”

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | 3 Comments

Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. [...]

On Corporate Responsibility

Posted on September 3, 2007 - Filed Under Innovative marketing strategies | 1 Comment

“Everything is transparent these days“ says Larry Hochman and he is also known to be one of the best advocates on corporate ethics and responsibility. And yes, everything we do as companies and corporations is transparent to our consumers nowadays, since via the new media they can compare and discuss and figure out what we [...]

“Hope is not a strategy“ you need a Vision” Larry Hochman

Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment

So, what is your company`s vision? Where does your company want to be in 3-5-10 years? And even if you do not know it and it is perfectly OK. Just ask for it! Ask your boss, the company`s General Manager and ask them to articulate it for you! Because, if you do not ask, they [...]

The first marketing forum in Bulgaria is it over or is it just beginning?

Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment

And the good news is that it all depends on us . talk about empowerment! Inspired and full of ideas, which at their best have triggered in us other ideas as to how best to market our own brands from now onwards we do have a choice now: to stay and work with those ideas [...]

Some alternatives to Traditional media and Print

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment

As far as print is concerned and always back on our discussion of the shortage of our consumers` time and where they invest it`s the alternative to the print news is of course the online news. We did touch on the possibilities which Google News, Google Alerts and similar news engines offer. Now the only [...]

Some alternatives to Traditional media and Radio

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment

As part of our discussion on the traditional vs the new media and let us have a look with all new technological trends which are becoming a reality and what are the threats to the traditional media? Which of those are the most vulnerable? Let us have a look at the radio and traditional as [...]