Customer Service Leadership – The only sustainable Edge – Part 3
Posted on October 19, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | 1 Comment
by Larry Hochman Tomorrow`s leaders must also be capable of recognising where future value will be derived. Chief Executives have blathered on for years about the need to create value for customers. Saying that now dates them terribly, because what really matters today is the ability to create value WITH customers. Successful collaboration with your [...]
Read More..>>Customer Service Leadership – The only sustainable Edge – Part 2
Posted on October 17, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | 5 Comments
by Larry Hochman Customers have more power than ever before, and the revolution caused by the so-called “Information Age“ is above all else about ACCESS TO INFORMATION AND CHOICE. Forget about the historic power of the Trade Unions, now an anachronistic footnote. “Customer Unions“ are what the future is all about, and the future is [...]
Read More..>>Customer Service Leadership – The only sustainable Edge – Part 1
Posted on October 15, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | 3 Comments
by Larry Hochman Having now completed 300 speeches in the past nine years, appearing in 26 different countries and on every continent, one topic remains far and away the most requested by all audiences, big and small alike. It will not surprise any of you that consistently, from Bali to Bucharest, from Dubai to Dublin, [...]
Read More..>>Launching a series of articles by Larry Hochman
Posted on October 15, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | 1 Comment
Being true to our promises, with this post we would like to start a very exciting week. And to announce that from this week at the Intellecta innovative marketing blog is launching a series of articles by Larry Hochman. The first post is to come later today and is going to be the first of [...]
Read More..>>The future of Marketing – interview with Borislav Kandov
Posted on September 3, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
Borislav Kandov is working as a journalist at Capital Weekly, covering the advertising and Public Relations industries. He has been working there since 2004. Previously he has worked in such related to journalism areas as bartending at the best underground rock club in Sofia and selling motor bikes at the biggest bike company in Bulgaria. [...]
Read More..>>Launching a series of interviews on marketing innovation
Posted on September 3, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
Wishing everyone a great start of the week and just to let you know that, as we promised this week we are launching our first from a series of interviews with experts from different fields on their views on Marketing Innovation and the future of marketing. This series would aim at offering the views of [...]
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