Launching a series of articles by Larry Hochman

Posted on October 15, 2007 - Filed Under Innovative marketing strategies, CSA - Celebrity Speakers, Bulgaria marketing, Expert Interviews | 1 Comment

Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!Being true to our promises, with this post we would like to start a very exciting week. And to announce that from this week – the […]

The future of Marketing - interview with Borislav Kandov

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Expert Interviews | Leave a Comment

Borislav Kandov is working as a journalist at Capital Weekly, covering the advertising and Public Relations industries. He has been working there since 2004. Previously he has worked in such related to journalism areas as bartending at the best underground rock club in Sofia and selling motor bikes at the biggest bike company in Bulgaria. […]

Launching a series of interviews on marketing innovation

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Expert Interviews | Leave a Comment

Wishing everyone a great start of the week and just to let you know that, as we promised this week we are launching our first from a series of interviews with experts from different fields on their views on Marketing Innovation and the future of marketing.
This series would aim at offering the views of […]

“Everything with a screen is the future of marketing”

Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | 3 Comments

This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. Because if we subscribe to it and develop it further – what could be the consequences?
What would then happen to the print media, for example? Or is it […]

On Corporate Responsibility

Posted on September 3, 2007 - Filed Under Innovative marketing strategies | 1 Comment

“Everything is transparent these days” says Larry Hochman and he is also known to be one of the best advocates on corporate ethics and responsibility.
And yes, everything we do as companies and corporations is transparent to our consumers nowadays, since via the new media they can compare and discuss and figure out what […]

“Hope is not a strategy – you need a Vision” Larry Hochman

Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment

So, what is your company’s vision? Where does your company want to be in 3-5-10 years? And even if you do not know it – it is perfectly OK. Just ask for it! Ask your boss, the company’s General Manager – ask them to articulate it for you! Because, if you do not ask, they […]