Presenting Charles Guilbeau
Posted on November 6, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
As a continuation of our series of expert interviews on marketing innovation, later this week we are going to offer you our interview with Charles Guilbeau. Charles Gilbeau works in the team of Sergio Zyman at Zyman Group and here is a short presentation of who he is: Charles Guilbeau is a Director in the [...]
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Offshore Dreaming
Part 3
Posted on November 2, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD by Larry Hochman I have no specific argument against outsourcing, moving operations offshore, or both. What I sense, however, is a complete lack of honest debate about the financial trade-offs (apparently some of you believe there are none at all!!), if your [...]
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Offshore Dreaming
Part 2
Posted on October 31, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD by Larry Hochman Following the universal self-belief that CRM would improve everything linked to the building of more profitable relationships with customers, now comes the universal self-belief that the cost savings of the outsourcing, off-shoring, or the outsourced off-shoring of contact centres, [...]
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Offshore Dreaming
Part 1
Posted on October 29, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD by Larry Hochman Every competitor has dreams. Every competitor studies trends. Every competitor attempts to “connect the dots“ on its radar screen, in order to better visualise the picture of what sustained commercial advantage may look like in the months and years [...]
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The War for Talent
Part 2
Posted on October 25, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
by Larry Hochman Empowerment as a concept has been misunderstood for as long as it has been used. It is not about giving anything to anyone. It is simply about removing fear and bureaucracy from the decision-making process. Every company today is too slow and too bureaucratic – every company! What makes globalization so profound [...]
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The War for Talent
Part 1
Posted on October 23, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
by Larry Hochman The single most important battle to be fought today in the running of any enterprise is indeed “The War for Talent”. Do you often enough summon up the courage to consider the following questions: Are we a magnet for talent? Are the right people, in sufficient numbers, constantly knocking on our door? [...]
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