Where Art meets Advertising
Posted on August 21, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
The H&M interpretation of Romeo and Juliet H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story). Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet. From a [...]
Read More..>>How to market a luxury brand in challenging times
Posted on July 23, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
A great new ad by Chanel with a very sensual European flavour. Thought you might enjoy it: http://attitude.adforum.com/top5/2009/05/12/chanel-audrey-tautou-in-house/ Open you senses…. var wordpress_toolbar_urls = ["http:\/\/attitude.adforum.com\/top5\/2009\/05\/12\/chanel-audrey-tautou-in-house\/"];var wordpress_toolbar_url = “http://www.intellectasrl.com/wordpress/wp-content/plugins/wordpress-toolbar/toolbar.php”;var wordpress_toolbar_oinw = “n”;var wordpress_toolbar_hash = “aHR0cDovL3d3dy5pbnRlbGxlY3Rhc3JsLmNvbS93b3JkcHJlc3MvMjAwOS8wNy8yMy9ob3ctdG8tbWFya2V0LWEtbHV4dXJ5LWJyYW5kLWluLWNoYWxsZW5naW5nLXRpbWVzLzx3cHRiPkhvdyB0byBtYXJrZXQgYSBsdXh1cnkgYnJhbmQgaW4gY2hhbGxlbmdpbmcgdGltZXM8d3B0Yj5odHRwOi8vd3d3LmludGVsbGVjdGFzcmwuY29tL3dvcmRwcmVzczx3cHRiPlRoZSBJbm5vdmF0aXZlIE1hcmtldGluZyBCbG9n”;
Read More..>>An interview with Martin Lindstrom on the future of Marketing and Branding
Posted on January 24, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
Martin Lindstrom is one of the best present day experts on marketing and branding. And he is going to take part in the Marketing Innovation Forum in Sofia, Bulgaria on May 28th 2009. His key note speech is going to be on “Marketing in Crisis”. And in this interview published on YouTube you can hear [...]
Read More..>>Presenting futurologist Ray Hammond
On Challenging our views on the Future
Posted on November 19, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
Continuing to challenge our own views on the future, we have the pleasure of presenting to you Europe`s leading futurologist and commentator on digital business – Ray Hammond. This week we will talk to Mr Hammond on these drives for the future, which are no subject to interpretation – they are happening! Ray Hammond is [...]
Read More..>>Expert interview with Larry Hochman
Part 2
Posted on November 15, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
4. Once a leader, how can you protect yourself from falling into the trap of conceit, and not really being able to see the way anymore, or on the contrary, of becoming so close to the people you lead, and not being able to guide them on the right track? Having been the Personal Mentor [...]
Read More..>>Expert interview with Charles Gilbeau
Director in the Business Strategy Practice at Zyman Group
Posted on November 8, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
1. What are your views on the future of marketing? How is it going to look like? As a beginning perspective, I think it is useful to begin by looking at where marketing is today versus where it was in the 1960`s and 1970`s. If you look at marketing from those periods, it is very [...]
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