Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start [...]
“Everything with a screen is the future of marketingâ€
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | 3 Comments
This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. Because if we subscribe to it and develop it further – what could be the consequences?
What would then happen to the print media, for example? Or is it [...]
Some alternatives to Traditional media and Print
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As far as print is concerned and always back on our discussion of the shortage of our consumers` time and where they invest it`s the alternative to the print news is of course the online news.
We did touch on the possibilities which Google News, Google Alerts and similar news engines offer. Now the [...]
Some alternatives to Traditional media and Radio
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As part of our discussion on the traditional vs the new media and let us have a look with all new technological trends which are becoming a reality and what are the threats to the traditional media? Which of those are the most vulnerable?
Let us have a look at the radio and traditional [...]
