Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
“Brand’s use of social media is not a matter of yes or no. It is simply a matter of how and when.” – Martin Lindstrom Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are [...]
Read More..>>“Everything with a screen is the future of marketingâ€
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | 3 Comments
This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. Because if we subscribe to it and develop it further – what could be the consequences? What would then happen to the print media, for example? Or is [...]
Read More..>>Some alternatives to Traditional media and Print
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As far as print is concerned and always back on our discussion of the shortage of our consumers` time and where they invest it`s the alternative to the print news is of course the online news. We did touch on the possibilities which Google News, Google Alerts and similar news engines offer. Now the only [...]
Read More..>>Some alternatives to Traditional media and Radio
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As part of our discussion on the traditional vs the new media and let us have a look with all new technological trends which are becoming a reality and what are the threats to the traditional media? Which of those are the most vulnerable? Let us have a look at the radio and traditional as [...]
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