The Innovative Marketing Blog» Innovative marketing strategies

Shangri-La launches a new advertising campaign

Intellecta team — Fri, 21 May 2010 06:52:13 +0000

Beautifully shot, Shangri-La discloses its new “Embrace a Stranger as one’s own” advertising campaign.
And to underline the brand’s exclusivity, the campaign is first disclosed to Shangi-La’s exclusive members who are given a special access to the campaign.

Enjoy the beauty:

Jeremy Rifkin at Google talks on Climate change and the Third Industrial Revolution

Intellecta team — Sun, 14 Mar 2010 09:49:41 +0000

In his speech at Google, Jeremy Rifkin talks about the 4 pillars of the Third Industrial Revolution and the top 3 causes for Climate change and carbon emissions. He talks how each one can participate in the future distribution of energy.

www.youtube.com/watch?v=omVXo3qYSt0

If you are interested in booking Jeremy Rifkin for your conference or event, click here

India Today Conclave 2010

Intellecta team — Sat, 13 Mar 2010 17:10:34 +0000

Yesterday and today in New Delhi, India Today is having its 2010 Conclave named “New Decade: Great Expectations”

And today at the Change: Reality vs Idealism panel, the participants are:
Deepender Hooda, Congress MP, Ranbir Kapoor and Asin Thottumkal, actors, Roopa Purushothaman, Head of Research, Everstone Investment Advisors, Tanya Dubash, Exec. Dir. & President, Godrej Industries Ltd. and Adrian D’ Souza, Goal Keeper, Indian Hockey Team come together to discusses on reality and idealism.

To watch the session and presentations click here

Some interesting statistics coming out of the presentations:

- In 2020 the average age in India will be 29
- 90% of Indian businesses are family owned
- Prediction: Indian economy will overtake Japan by 2032

What is the most impactful branding sound?

Intellecta team — Sun, 07 Mar 2010 09:06:57 +0000

In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

Martin Lindstrom on Social media

Intellecta team — Fri, 29 Jan 2010 08:14:21 +0000

“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”

- Martin Lindstrom

Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start using it.

Netlog by Martin Lindstrom

View more presentations from guestabc56ed.

The Coca-Cola Company and their Social media policy

Intellecta team — Tue, 12 Jan 2010 16:41:38 +0000

One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.

Let us have a look what they say in their 3 pages document:

Click here to download the new 3 page social media policy from Coca-Cola. (via ViralBlog)

Where Art meets Advertising

Intellecta team — Fri, 21 Aug 2009 14:40:33 +0000

The H&M interpretation of Romeo and Juliet

H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).

Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.

From a marketing point of view this is one of the examples where, in our search to grab consumers attention, advertising meets art and does it in a very good way. Challenging the :30’’ TVC format with one of the most beautiful century proven stories to tell.
And there is the Denim mention at the very end of the spot.

www.youtube.com/watch?v=ZKdWFC9T9ps

How to market a luxury brand in challenging times

Intellecta team — Thu, 23 Jul 2009 05:56:14 +0000

A great new ad by Chanel with a very sensual European flavour. Thought you might enjoy it:

http://attitude.adforum.com/top5/2009/05/12/chanel-audrey-tautou-in-house/

Open you senses….

An interview with Martin Lindstrom on the future of Marketing and Branding

Intellecta team — Sat, 24 Jan 2009 14:54:42 +0000

Martin Lindstrom is one of the best present day experts on marketing and branding. And he is going to take part in the Marketing Innovation Forum in Sofia, Bulgaria on May 28th 2009.
His key note speech is going to be on “Marketing in Crisis”.

And in this interview published on YouTube you can hear him share his views on the future of marketing and how to best build brands nowadays.

www.youtube.com/watch?v=djCHvkQP9oE

You can find more information on Martin Lindstrom’s participation at the Marketing Innovation Forum in Sofia, Bulgaria here.

And if you would like to book Martin Lindstrom for your corporate conference or event, you can follow this link.

Presenting futurologist Ray Hammond On Challenging our views on the Future

Intellecta team — Mon, 19 Nov 2007 06:03:09 +0000

Continuing to challenge our own views on the future, we have the pleasure of presenting to you Europe`s leading futurologist and commentator on digital business – Ray Hammond.

This week we will talk to Mr Hammond on these drives for the future, which are no subject to interpretation – they are happening!

Ray Hammond is an internationally known futurologist and commentator on the digital society as well as author, broadcaster and businessman. He wrote the world`s first guide to on-line publishing and the Internet, “The On-Line Handbook“, which was published in 1984 and he is the author of the best-selling “Computers and Your Child“.

Over the last 20 years he has commuted between homes in San Francisco and London providing commentary on the digital society for “The New York Times“, “The Sunday Times“ and “The Daily Mail“.

In this totally accessible and inspirational book, Digital Business: Surviving & Thriving in an On-Line World (1996), Ray Hammond provides a road map for business success on the information highway. Cutting through the hype of the digital revolution, he explains how and why on-line technologies are transforming traditional business models, and gives a practical guide to exploiting their potential.

Ray Hammond`s book, Global Virtuality was published in 1998. One of the UK`s leading analysts and writers in digital strategy, he has written 13 books – several of which have been international best sellers, translated into 21 languages and published in over 30 countries.

Prior to concentrating on writing and lecturing, Ray Hammond had an entrepreneurial international business career. He founded and developed successive publishing and advertising businesses in the UK, Germany and the USA, all of which were successfully sold.

Book Ray Hammond to speak at your corporate event:
If you would like to book Ray Hammond to speak at your corporate event on the topic of Offshoring and the quality of service trade-off dangers, please fill in the enquiry form here.