The Innovative Marketing Blog» Creative advertising solutions http://www.intellectasrl.com/wordpress For marketers, fascinated with marketing innovation Fri, 21 May 2010 06:52:13 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Shangri-La launches a new advertising campaign http://www.intellectasrl.com/wordpress/2010/05/21/shangri-la-launches-a-new-advertising-campaign/ http://www.intellectasrl.com/wordpress/2010/05/21/shangri-la-launches-a-new-advertising-campaign/#comments Fri, 21 May 2010 06:52:13 +0000 Intellecta team http://www.intellectasrl.com/wordpress/?p=270 Beautifully shot, Shangri-La discloses its new “Embrace a Stranger as one’s own” advertising campaign.
And to underline the brand’s exclusivity, the campaign is first disclosed to Shangi-La’s exclusive members who are given a special access to the campaign.

Enjoy the beauty:

]]> http://www.intellectasrl.com/wordpress/2010/05/21/shangri-la-launches-a-new-advertising-campaign/feed/ 0 What is the most impactful branding sound? http://www.intellectasrl.com/wordpress/2010/03/07/what-is-the-most-impactful-branding-sound/ http://www.intellectasrl.com/wordpress/2010/03/07/what-is-the-most-impactful-branding-sound/#comments Sun, 07 Mar 2010 09:06:57 +0000 Intellecta team http://www.intellectasrl.com/wordpress/?p=249 In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

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