Presenting futurologist Ray Hammond
On Challenging our views on the Future
Posted on November 19, 2007 - Filed Under Innovative marketing strategies, CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!Continuing to challenge our own views on the future, we have the pleasure of presenting to you Europe’s leading futurologist and commentator on digital business - […]
Read More..>>Expert interview with Larry Hochman
Part 2
Posted on November 15, 2007 - Filed Under Innovative marketing strategies, CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
4. Once a leader, how can you protect yourself from falling into the trap of conceit, and not really being able to see the way anymore, or on the contrary, of becoming so close to the people you lead, and not being able to guide them on the right track?
Having been the Personal Mentor to […]
Expert interview with Charles Gilbeau
Director in the Business Strategy Practice at Zyman Group
Posted on November 8, 2007 - Filed Under Innovative marketing strategies, Expert Interviews | Leave a Comment
1. What are your views on the future of marketing? How is it going to look like?
As a beginning perspective, I think it is useful to begin by looking at where marketing is today versus where it was in the 1960”s and 1970’s. If you look at marketing from those periods, it is very […]
Presenting Charles Guilbeau
Posted on November 6, 2007 - Filed Under Innovative marketing strategies, Expert Interviews | Leave a Comment
As a continuation of our series of expert interviews on marketing innovation, later this week we are going to offer you our interview with Charles Guilbeau. Charles Gilbeau works in the team of Sergio Zyman at Zyman Group and here is a short presentation of who he is:
Charles Guilbeau is a Director in the Business […]
Larry Hochman
Offshore Dreaming
Part 3
Posted on November 2, 2007 - Filed Under Innovative marketing strategies, CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD
by Larry Hochman
I have no specific argument against outsourcing, moving operations offshore, or both. What I sense, however, is a complete lack of honest debate about the financial trade-offs (apparently some of you believe there are none at all!!), if your service […]
Larry Hochman
Offshore Dreaming
Part 2
Posted on October 31, 2007 - Filed Under Innovative marketing strategies, CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD
by Larry Hochman
Following the universal self-belief that CRM would improve everything linked to the building of more profitable relationships with customers, now comes the universal self-belief that the cost savings of the outsourcing, off-shoring, or the outsourced off-shoring of contact centres, offer so […]
