Shangri-La launches a new advertising campaign
Posted on May 21, 2010 - Filed Under Creative advertising solutions | Leave a Comment
Beautifully shot, Shangri-La discloses its new “Embrace a Stranger as one’s own” advertising campaign.
And to underline the brand’s exclusivity, the campaign is first disclosed to Shangi-La’s exclusive members who are given a special access to the campaign.
Enjoy the beauty:
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Read More..>>Jeremy Rifkin at Google talks on Climate change and the Third Industrial Revolution
Posted on March 14, 2010 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
In his speech at Google, Jeremy Rifkin talks about the 4 pillars of the Third Industrial Revolution and the top 3 causes for Climate change and carbon emissions. He talks how each one can participate in the future distribution of energy.
If you are interested in booking Jeremy Rifkin for your conference or event, click here
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India Today Conclave 2010
Posted on March 13, 2010 - Filed Under Innovative marketing strategies | Leave a Comment
Yesterday and today in New Delhi, India Today is having its 2010 Conclave named “New Decade: Great Expectations”
And today at the Change: Reality vs Idealism panel, the participants are:
Deepender Hooda, Congress MP, Ranbir Kapoor and Asin Thottumkal, actors, Roopa Purushothaman, Head of Research, Everstone Investment Advisors, Tanya Dubash, Exec. Dir. & President, Godrej Industries Ltd. [...]
What is the most impactful branding sound?
Posted on March 7, 2010 - Filed Under Creative advertising solutions, Interesting marketing campaigns | Leave a Comment
In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.
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Read More..>>Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start [...]
The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies | Leave a Comment
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. [...]
