Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with [...]
The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies | Leave a Comment
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. [...]
Where Art meets Advertising
Posted on August 21, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
The H&M interpretation of Romeo and Juliet
H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).
Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.
From a marketing point [...]
How to market a luxury brand in challenging times
Posted on July 23, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
A great new ad by Chanel with a very sensual European flavour. Thought you might enjoy it:
http://attitude.adforum.com/top5/2009/05/12/chanel-audrey-tautou-in-house/
Open you senses….
An interview with Martin Lindstrom on the future of Marketing and Branding
Posted on January 24, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
Martin Lindstrom is one of the best present day experts on marketing and branding. And he is going to take part in the Marketing Innovation Forum in Sofia, Bulgaria on May 28th 2009.
His key note speech is going to be on “Marketing in Crisis”.
And in this interview published on YouTube you can hear him share [...]
Presenting futurologist Ray Hammond
On Challenging our views on the Future
Posted on November 19, 2007 - Filed Under CSA - Celebrity Speakers, Expert Interviews, Innovative marketing strategies | Leave a Comment
Continuing to challenge our own views on the future, we have the pleasure of presenting to you Europe`s leading futurologist and commentator on digital business – Ray Hammond.
This week we will talk to Mr Hammond on these drives for the future, which are no subject to interpretation – they are happening!
Ray Hammond is an [...]
