Presenting Jose Maria Figueres Olsen
Former President of Costa Rica and Former CEO of the World Economic Forum
Posted on February 6, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!José María Figueres is perhaps most recognised for his work serving as President of Costa Rica from 1994 to 1998. As such, he was the youngest […]
Read More..>>Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Part 2
Posted on February 4, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
3. How can an organization plan a change strategy in order to bring its brand to life, if there is this RTC phenomenon (Resistance To Change) in many companies today?
The problem for many organisations is that they are constantly changing direction and so their employees get change fatigue.”Oh, not another new initiative” is […]
Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 31, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
1. How could the top management of a company inspire and motivate its employees in order to deliver the company’s brand? Could you give us some examples on this regard?
The key to this is a concept that I call ‘loose/tight’. Most organisations exercise a very tight control over what employees should do but a very loose […]
Presenting Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 29, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
This week we will be talking to Shaun Smith - an established author and expert on ‘customer experience’, Shaun Smith helps organisations across the globe to differentiate their brand and build customer loyalty that lasts.
Shaun Smith runs his own customer experience consultancy, shaunsmith+co, which is firmly routed in the ‘keep it simple’ ethos. […]
Expert interview with Jonas Ridderstrale
Europe’s number 1 management thinker
Part 2
Posted on December 6, 2007 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
3. Asian companies are just on the rise and not entered fully in the global market yet. Are there huge differences between the management techniques they use and the ones you offer to be successful?
There is no Asian management style. We find great differences even between Japanese companies. I think it is fair to […]
Expert interview with Jonas Ridderstrale
Europe’s number 1 management thinker
Part 1
Posted on December 4, 2007 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
1. You are ranked as number 9 among management thinkers of the world and number 1 in Europe together with your co-author Kjell A. Nordström. What do you bring in the world of management thinking to be ranked on the first place in Europe?
Beauty is in the eye of the beholder. There are many great […]
