Jeremy Rifkin at Google talks on Climate change and the Third Industrial Revolution

Posted on March 14, 2010 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

In his speech at Google, Jeremy Rifkin talks about the 4 pillars of the Third Industrial Revolution and the top 3 causes for Climate change and carbon emissions. He talks how each one can participate in the future distribution of energy. If you are interested in booking Jeremy Rifkin for your conference or event, click [...]

Presenting Jose Maria Figueres Olsen
Former President of Costa Rica and Former CEO of the World Economic Forum

Posted on February 6, 2008 - Filed Under Expert Interviews | Leave a Comment

Jose Maria Figueres is perhaps most recognised for his work serving as President of Costa Rica from 1994 to 1998. As such, he was the youngest President of a Central American country in modern times. Prior to serving as President, José Maria was Minister of Foreign Trade and Minister of Agriculture however, it was during [...]

Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Part 2

Posted on February 4, 2008 - Filed Under Expert Interviews | Leave a Comment

3. How can an organization plan a change strategy in order to bring its brand to life, if there is this RTC phenomenon (Resistance To Change) in many companies today? The problem for many organisations is that they are constantly changing direction and so their employees get change fatigue.”Oh, not another new initiative is the [...]

Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience

Posted on January 31, 2008 - Filed Under Expert Interviews | Leave a Comment

1. How could the top management of a company inspire and motivate its employees in order to deliver the company’s brand? Could you give us some examples on this regard? The key to this is a concept that I call ‘loose/tight’. Most organisations exercise a very tight control over what employees should do but a [...]

Presenting Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience

Posted on January 29, 2008 - Filed Under Expert Interviews | Leave a Comment

This week we will be talking to Shaun Smith – an established author and expert on “customer experience”, Shaun Smith helps organisations across the globe to differentiate their brand and build customer loyalty that lasts. Shaun Smith runs his own customer experience consultancy, shaunsmith+co, which is firmly routed in the “keep it simple” ethos. He [...]

Expert interview with Jonas Ridderstrale
Europe’s number 1 management thinker
Part 2

Posted on December 6, 2007 - Filed Under Expert Interviews | Leave a Comment

3. Asian companies are just on the rise and not entered fully in the global market yet. Are there huge differences between the management techniques they use and the ones you offer to be successful? There is no Asian management style. We find great differences even between Japanese companies. I think it is fair to [...]