The Innovative Marketing Blog

For marketers, fascinated with marketing innovation

Shangri-La launches a new advertising campaign

Posted on May 21, 2010 - Filed Under Creative advertising solutions | Leave a Comment

Beautifully shot, Shangri-La discloses its new “Embrace a Stranger as one’s own” advertising campaign.
And to underline the brand’s exclusivity, the campaign is first disclosed to Shangi-La’s exclusive members who are given a special access to the campaign.
Enjoy the beauty:

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What is the most impactful branding sound?

Posted on March 7, 2010 - Filed Under Creative advertising solutions, Interesting marketing campaigns | Leave a Comment

In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

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