The Innovative Marketing Blog

For marketers, fascinated with marketing innovation

Jeremy Rifkin at Google talks on Climate change and the Third Industrial Revolution

Posted on March 14, 2010 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

In his speech at Google, Jeremy Rifkin talks about the 4 pillars of the Third Industrial Revolution and the top 3 causes for Climate change and carbon emissions. He talks how each one can participate in the future distribution of energy.

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India Today Conclave 2010

Posted on March 13, 2010 - Filed Under Innovative marketing strategies | Leave a Comment

Yesterday and today in New Delhi, India Today is having its 2010 Conclave named “New Decade: Great Expectations”
And today at the Change: Reality vs Idealism panel, the participants are:
Deepender Hooda, Congress MP, Ranbir Kapoor and Asin Thottumkal, actors, Roopa Purushothaman, Head of Research, Everstone Investment Advisors, Tanya Dubash, Exec. Dir. & President, Godrej Industries Ltd. [...]

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What is the most impactful branding sound?

Posted on March 7, 2010 - Filed Under Creative advertising solutions, Interesting marketing campaigns | Leave a Comment

In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.

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