Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start [...]
Nespresso – what else?
Posted on January 28, 2010 - Filed Under Interesting marketing campaigns | Leave a Comment
The latest advertising campaign of Nespresso is a very good example of creativity with a wink … and that from Geroge Clooney. Enjoy the minute and a half version of the TV spot — it is all worth it.
and there is a different ending of the spots here:
and another one to make you smile:
and just [...]
Read More..>>The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies | Leave a Comment
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. [...]
