Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media | Leave a Comment
Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with [...]
Nespresso – what else?
Posted on January 28, 2010 - Filed Under Interesting marketing campaigns | Leave a Comment
The latest advertising campaign of Nespresso is a very good example of creativity with a wink … and that from Geroge Clooney. Enjoy the minute and a half version of the TV spot — it is all worth it.
and there is a different ending of the spots here:
and another one to make you smile:
and just [...]
Read More..>>The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies | Leave a Comment
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. [...]


