Barilla US “Share the Table” campaign
Posted on October 16, 2009 - Filed Under Interesting marketing campaigns | Leave a Comment
Barilla in the US attempts to re-introduce the “quality time arround the table” concept building on the Itlaian art of eating. And it has launched the “Share the Table” project.
Full of Italian pasta recipes such as Angel Hair with Lobster and expert advice like:
“If you want to increase family table time, start with a regular Sunday dinner – and make it really special.” – Mario Batali Celebrity Chef
And it’s for a good cause too! For each person who promises to “Share the Table,” Barilla will donate $1 to Meals on Wheels Association of America, up to $150,000
Share and Enjoy
Comments
Leave a Reply
