Where Art meets Advertising
Posted on August 21, 2009 - Filed Under Innovative marketing strategies | Leave a Comment
H&M (Hennes & Mauritz) have created a 5.45 min TV denim advertising spot / short movie giving a modern interpretation to the Romeo and Juliet (or West Side Story).
Directed by David LaChapelle, the short film features singer Mary J. Blige with Tamyra Gray as Juliet.
From a marketing point of view this is one of the examples where, in our search to grab consumers attention, advertising meets art and does it in a very good way. Challenging the :30’’ TVC format with one of the most beautiful century proven stories to tell.
And there is the Denim mention at the very end of the spot.
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