Presenting Jose Maria Figueres Olsen
Former President of Costa Rica and Former CEO of the World Economic Forum
Posted on February 6, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
Welcome to the Intellecta Srl Innovation marketing blog! If you’re new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!José María Figueres is perhaps most recognised for his work serving as President of Costa Rica from 1994 to 1998. As such, he was the youngest […]
Read More..>>Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Part 2
Posted on February 4, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
3. How can an organization plan a change strategy in order to bring its brand to life, if there is this RTC phenomenon (Resistance To Change) in many companies today?
The problem for many organisations is that they are constantly changing direction and so their employees get change fatigue.”Oh, not another new initiative” is […]
