Presenting Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 29, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews |
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This week we will be talking to Shaun Smith - an established author and expert on ‘customer experience’, Shaun Smith helps organisations across the globe to differentiate their brand and build customer loyalty that lasts.
Shaun Smith runs his own customer experience consultancy, shaunsmith+co, which is firmly routed in the ‘keep it simple’ ethos. He has developed some of the latest thinking and practice around this subject, focusing in particular on how organizations can achieve brand differentiations and long-term customer loyalty through the customer experience.
Shaun was world-wide Sales, Service and Marketing Training Manager for British Airways’ highly acclaimed ‘Putting People First’ service and culture change programme. During this time he launched a British Airways subsidiary company offering training services to the travel trade.
He has consulted leading international companies developing strategies for their change to a customer focus culture, building the internal capability to sustain and manage the change.
Shaun is an inspirational speaker, he doesn’t talk paradigms, complex methodologies or seven magic bullets; instead his approach is refreshingly straightforward, always pragmatic and at times, controversial.
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