Expert interview with Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 31, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
1. How could the top management of a company inspire and motivate its employees in order to deliver the company’s brand? Could you give us some examples on this regard?
The key to this is a concept that I call ‘loose/tight’. Most organisations exercise a very tight control over what employees should do but a very [...]
Presenting Shaun Smith
One of the World’s Leading Experts on Branding and Customer Experience
Posted on January 29, 2008 - Filed Under CSA - Celebrity Speakers, Expert Interviews | Leave a Comment
This week we will be talking to Shaun Smith – an established author and expert on “customer experience”, Shaun Smith helps organisations across the globe to differentiate their brand and build customer loyalty that lasts.
Shaun Smith runs his own customer experience consultancy, shaunsmith+co, which is firmly routed in the “keep it simple” ethos. [...]
