Presenting futurologist Ray Hammond
On Challenging our views on the Future

Posted on November 19, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

Continuing to challenge our own views on the future, we have the pleasure of presenting to you Europe`s leading futurologist and commentator on digital business – Ray Hammond. This week we will talk to Mr Hammond on these drives for the future, which are no subject to interpretation – they are happening! Ray Hammond is [...]

Expert interview with Larry Hochman
Part 2

Posted on November 15, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

4. Once a leader, how can you protect yourself from falling into the trap of conceit, and not really being able to see the way anymore, or on the contrary, of becoming so close to the people you lead, and not being able to guide them on the right track? Having been the Personal Mentor [...]

Expert interview with Larry Hochman
Part 1

Posted on November 13, 2007 - Filed Under Expert Interviews | Leave a Comment

1. You were selected as “The European Business Speaker of the Year“ and your portfolio counts nearly 400 speeches. What is the source of your inspiration for all these speeches: could it be the experience of the ten years you spent at British Airways, where you held the position of Director of Customer Service? My [...]

Expert interview with Charles Gilbeau
Director in the Business Strategy Practice at Zyman Group

Posted on November 8, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

1. What are your views on the future of marketing? How is it going to look like? As a beginning perspective, I think it is useful to begin by looking at where marketing is today versus where it was in the 1960`s and 1970`s. If you look at marketing from those periods, it is very [...]

Presenting Charles Guilbeau

Posted on November 6, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

As a continuation of our series of expert interviews on marketing innovation, later this week we are going to offer you our interview with Charles Guilbeau. Charles Gilbeau works in the team of Sergio Zyman at Zyman Group and here is a short presentation of who he is: Charles Guilbeau is a Director in the [...]

Larry Hochman
Offshore Dreaming
Part 3

Posted on November 2, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment

THE BUILDING OF RELATIONSHIPS IN THE GLOBAL, MOBILE, TEMPORARY, OFFSHORED and OUTSOURCED WORLD by Larry Hochman I have no specific argument against outsourcing, moving operations offshore, or both. What I sense, however, is a complete lack of honest debate about the financial trade-offs (apparently some of you believe there are none at all!!), if your [...]