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Expert interview with Denis Cauvier
North America’s top speaker on attracting, selecting and retaining great people
Part 3

Posted on November 30, 2007 - Filed Under CSA - Celebrity Speakers, Expert Interviews |

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8. As a respected authority on customer retainment as well, how is it possible to turn a one-time buyer into a life-time customer?
People the world over complain to me that there is no customer loyalty, that a client will change suppliers to save even a tiny bit of money. I feel this is an over-simplification of the issue. Yes, people are always seeking bargains, but at the end of the day it’s value for money that will win out. I don’t believe that a company has to be the lowest priced provider; rather they need to fully understand the needs of their clients and then exceed the customer’s expectations. This is done by investing in client relationship building, having highly skilled and knowledgeable, sales, and customer service professionals, and constantly seeking ways to improve the life and or business of your clients. By adopting this “imbedded partnership mindset” you will become the supplier of choice for your key accounts.

9. Your work is also renown within the circles of personal development - how can an ordinary person live the life of his or her dreams? Are you living the life of your dreams?
Yes, I am living the life of my dreams; I have the love and support of my wife and our two daughters. I am a professional speaker, consultant and author by choice; I enjoy both the people and the various projects I accept. I love to travel and learn about other cultures and ways of doing business, and I particularly enjoy helping my clients by providing them with low cost high impact strategies that greatly increase their profits and overall business success. I take a tremendous pride in each success story. To me, a key element of living the life of my dreams involves personal freedom. I equate that to being able to choose how I invest my time, energy and money and the people I choose to invest it with. By this measure I am truly living a dream life! I believe that everyone can enjoy living the life of their dreams and that it starts with defining what success means to you. Consider a highly skilled and well equipped archer. One would expect this archer to be able to hit the target easily, however imagine if they were bind-folded and spun around many times, and only had one arrow and no assistance from anyone. The odds of them hitting that target have just greatly been reduced. The point behind this bow and arrow example is that “you can’t hit a target you can’t see”. This is true in life. How likely are you to be able to live the life of your dreams if you first can’t identify what that looks like? Once you see it, you can do it. Once you have set your goals, invest some time in planning your future instead of just letting life pass you by. Then read about other people who have also been successful in a similar way and learn how they did it. Consider connecting with a successful person who can guide and mentor you through your journey. Don’t be afraid to be bold and take some risks. Lastly, remember to enjoy each day both the victories and the failures, they are equally part of life’s journey.

10. What would you still like to achieve in your life?
There are two major goals that I am working on. The first is to purchase a small wine estate with a chateau. I am passionate about wine and I love to enjoy the company of like minded people. The second and most important goal is also linked to the personal mission of myself and my colleague Alan Lysaght (co-author of the ABCs books) to “change a generation”, by providing financial education to millions of teens around the world. To date, we have worked with several large financial organizations and foundations in America and have provided free financial literacy education and over 300,000 copies of The ABCs of Making Money 4 Teens book for young people. We want to work with progressive organizations in different countries to bring this information to millions of young people around the world through customized versions of the book in various languages and mentoring support.

end of the interview with Denis Cauvier

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