Presenting Charles Gilbeau

The Innovative Marketing Blog

For marketers, fascinated with marketing innovation

As a continuation of our series of expert interviews on marketing innovation, later this week we are going to offer you our interview with Charles Guilbeau. Charles Gilbeau works in the team of Sergio Zyman at Zyman Group and here is a short presentation of who he is:

Charles Guilbeau is a Director in the Business Strategy Practice at Zyman Group in Atlanta, Georgia.

Prior to joining Zyman Group, Charles was with the The Coca-Cola Company where he had various roles in Global Brand Marketing, Strategic Planning, and Marketing Research. Most recently, as Global Group Brand Manager of Fanta, Charles led the implementation of new proprietary packaging, flavor and communication strategies which enabled Fanta to become the company`s fastest growing core brand and contributing almost half of its growth.

Charles holds a Master of Marketing Research Degree and a Bachelor of Business Administration from The University of Georgia.

Look forward to his innovative marketing ideas!

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