Some alternatives to Traditional media and Print
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As far as print is concerned and always back on our discussion of the shortage of our consumers` time and where they invest it`s the alternative to the print news is of course the online news.
We did touch on the possibilities which Google News, Google Alerts and similar news engines offer. Now the [...]
Some alternatives to Traditional media and Radio
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | Leave a Comment
As part of our discussion on the traditional vs the new media and let us have a look with all new technological trends which are becoming a reality and what are the threats to the traditional media? Which of those are the most vulnerable?
Let us have a look at the radio and traditional [...]
Innovative thoughts on consumer loyalty
Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment
So where are your consumers?
Are they faster than we are in learning and utilizing all the new features technology has to offer than we are marketers are? Are we on the other hand as consumers (because each of us is a consumer as well, even though some times we might forget it) doing the same [...]
What do you ask when you research your consumers?
Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment
As disciplined marketers let us turn to research and how well we know our consumers. Because we all do research our consumers to know them better, to know who they are and how best to talk to them – what to tell them in order for them to feel that we understand them and for [...]
Read More..>>Time as an investment
Posted on September 3, 2007 - Filed Under Innovative marketing strategies | 2 Comments
Let us stop for a second and talk about time – our own time as an investment. It is never enough and while new technology is making things faster instead of increasing and our available time is constantly decreasing. And this happens to our consumers as well and they face the same challenge.
Their time [...]
