Some alternatives to Traditional media – Radio
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends |
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As part of our discussion on the traditional vs the new media – let us have a look with all new technological trends which are becoming a reality – what are the threats to the traditional media? Which of those are the most vulnerable?
Let us have a look at the radio – traditional as we know it, a low attention medium, which people usually consume either in their cars to and from work or as a background at home. And why do we use the radio – predominantly for entertainment – that is why we choose the radio station according to the music which they play and sometimes also for the news, especially because radio is the fastest (or should I say was the fastest) medium to give you the breaking news.
And what are the replacement options which we have for the radio nowadays? With the revolution iPod did to the way we listen to and purchase music – mp3s are definitely one of the alternatives to radio. Because if you are listening to radio predominantly for the music – well the good news is that now you (again on the question on reactively or actively consuming media) have the choice to go online and download only the songs and the singers you like. Make your own compilation or listen to the full album of your favourite singer.
And you do not have to own an iPod to do that – most of the new generation mobile phones now also have the mp3 player option incorporated in them.
As for radio on your way to work – at present more and more cars are produced with embedded iPod option in them. So then your choice becomes if to listen to the radio or to your iPod selection.
And on the other hand, there is the podcasting alternative to radio. Being themselves in mp3 format, podcasts are downloaded the same way song are, but those can be educational as well as entertaining. So in the scarce reality of our time the same way we listen to music on our mp3 player we can listen to podcasts on a topic which interests us, while say …. we are jogging, or going to work or relaxing. And we will not even touch today on the topic of audio books…..
So as it looks like this is the bright future of radio as a media. Please do not get me wrong – I am not saying it is going to disappear altogether, what we are saying today is that more and more alternatives to radio are coming up so that you are aware when media planning for your consumers – to know what choices they and you have.
Technorati Tags: radio, traditional media, ipod, mp3 player option, podcasting alternative to radio, podcasts are downloaded, new media, alternatives to radio
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