Some alternatives to Traditional media – Print
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends |
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As far as print is concerned and always back on our discussion of the shortage of our consumers’ time and where they invest it – the alternative to the print news is of course the online news.
We did touch on the possibilities which Google News, Google Alerts and similar news engines offer. Now the only drawback for the time-being could be that they track and offer news in English, but then it is up to you to understand how many of your consumers speak English and would be able to consume it.
And then there are also the online versions of the print media in the languages they are published as well. So on your decision if to advertise in the print or in the online edition of the same newspaper or magazine – double check with your consumers what their preferences are and go for it.
By the way – it still costs you less to advertise online than in the print editions and depending how you negotiate your online terms – you can actually be more efficient as well. Because you could plan on the basis of Cost per thousand (CPM) both in the online and offline print media, but then with the online one you also have the option of cost per click ( CPC) and let us see how soon it reaches us, but also the option of cost per action (CPA). So not only is are the online versions of the print media cost you less, but they also give you the possibility as a marketer to plan your communication way more efficiently.
Technorati Tags: print, print media, traditional media, print media alternatives, google news, google alerts, news engines, cost per thousand, offline print media, cost per click, cost per action
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