OnCorporateResponsibility

On Corporate Responsibility

Posted on September 3, 2007 - Filed Under Innovative marketing strategies |

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“Everything is transparent these days” says Larry Hochman and he is also known to be one of the best advocates on corporate ethics and responsibility.

And yes, everything we do as companies and corporations is transparent to our consumers nowadays, since via the new media they can compare and discuss and figure out what we are all about! And that is why it is important to have our corporate blogs and forums and podcasts to be able to participate in the dialogue consumers are having about us online, because with or without us – this discussion is happening anyway!

And what is also becoming very important is our proof to our consumers that we deserve for them to be loyal to us. To give them more and more reasons to be happy to be associated with us and our brands – reasons off-line and on-line.

And here is one – just as an example, but a brilliant one on how social media and networking, the “consumer unions” as Larry Hochman calls them, are staring to lead the dialogue with corporations. I came across this yesterday and if you decide to invest the time, do watch it and here is why:

• First of all because it is from TED (Technology, Entertainment, Design) and TED is knows for inviting some of the most brilliant minds to present at their events.
• Second because about 10 of those 18 minutes of your time might be one of these rare moments when we stop and remember how beautiful life actually is.
• Thirdly because it is YouTube and one more way to enter where a lot of our consumers dwell.
• And then at the end …. you will see how consumers are starting to demand corporate responsibility and all for a very good reason.

http://www.youtube.com/watch?v=b8nSiQgtjkk&mode=related&search=

Makes you think – does not it:

What are the good causes your company would like to be associated with?

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