Innovative thoughts on consumer loyalty
Posted on September 3, 2007 - Filed Under Innovative marketing strategies |
Welcome to the Intellecta Srl Innovation marketing blog! If you're new here, you may want to subscribe to our RSS feed. Thanks for visiting! To your innovative marketing success!
So where are your consumers?
Are they faster than we are in learning and utilizing all the new features technology has to offer than we are marketers are? Are we on the other hand as consumers (because each of us is a consumer as well, even though some times we might forget it) doing the same thing – we are fast to adopt new technology for our own consumption, but when it comes down to utilizing it as marketers – to plan there, to understand it from an advertisers point of view we tend to stick to the traditional marketing tools and why?
And yes, each of us has one thousand thing to do throughout the day in terms of projects and planning and responses and sometimes time is just not enough. But then it all comes down to how efficient we are. Because yes the traditional marketing tools are known and we are used to implementing them and we implement them fast.
But then the question is – are we efficient?
Are we reaching our consumers as we did before? Are we talking to them though the media they actually consume – or have they already moved away to other ones and we are talking in front of a sparse audience? Because if this is the case – how are we to build their loyalty? How many have left? And then probably one of the scariest questions – where is our competition – have they moved ahead and are they encountering our consumers where we are not?
Technorati Tags: innovative thoughts, consumer loyalty, new technology, media consumption, new media, traditional media, how efficient are we, encountering our consumers, are we efficient
Comments
Leave a Reply
