“Hope is not a strategy – you need a Vision” Larry Hochman
Posted on September 3, 2007 - Filed Under Innovative marketing strategies |
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So, what is your company’s vision? Where does your company want to be in 3-5-10 years? And even if you do not know it – it is perfectly OK. Just ask for it! Ask your boss, the company’s General Manager – ask them to articulate it for you! Because, if you do not ask, they might never tell it to you. And not because they do not want to, but because they assume you already know it.
Well, it took me a while to understand why we need to write a Business Plan every year. And I understood it only after I left Coca-Cola. I was there for 5 years, planning and writing and putting all of my strategic thinking in each year’s Business Plan and yet I understood why it is so important to have a Business Plan only after I left Coke. Why? Because if you do not ask, people in your company assume you already know it. That somebody else told you this when you where first starting. And with so many things to learn at first, they might have missed this one. Same could happen with the reason why do we need a Business Plan, same with the company’s Vision.
So in case you do not know what it is – do ask. And two things might happen:
- You would either be explained what it is and now you will be inspired, because knowing the long-term perspective of the company you work for really opens up your horizon. And once you know your company’s Vision so many things come to their places and start making sense. It is also empowering because now when you plan and launch new products you put them in line with your new perspective. It is inspiring and freeing at the same time.
- Or what could happen is that your company does not have one. At least not an articulated one. And this is OK as well. Because nowadays so many companies are growing so fast, that their human capital or the infrastructures to support them are sometimes lagging behind. And even though the company’s Vision may be in the mind of the company’s founders, they might not have taken time yet to write it down. As said, this is OK as well, because if this is the case, then it gives us a chance as marketers to lead this process of the Vision articulation – for the benefit of all!
So do ask, because only good things can come out of it and you will feel a part of a larger whole.
So, which are your companies’ visions – let us build a list:
Technorati Tags: coca-cola, larry hochman, corporate vision, business plan, vision articulation
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