“Everything with a screen is the future of marketing”
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends |
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This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. Because if we subscribe to it and develop it further – what could be the consequences?
What would then happen to the print media, for example? Or is it time for the publishing houses to consider instead of investing in better printing facilities to invest time in developing further their online presence with interactive online editions you can download and read at your convenience from the screen of your smart phone?
Should we consider the internet then as just another media where we can advertise? One of the several, we as marketers, utilize in our attempts to encounter our consumers more times during the day with our message?
Probably it is not just that and here is why: The ever improving features of the smart phones, for example, do allow us already
to replace the radio with a podcast we like or our own music selection,
they do let us surf the net and get our news from Google news or read them from our email box,
we could be soon watching our favourite TV shows on it and totally forget about passively zapping from one TV channel to another
and then, we can also constantly surf the internet with our phone – for whatever we need.
So with the advancement of the smart phones, with the wider distribution of WiFi – the internet is probably not just another media anymore, but through these devices which we carry with us all the time – it seems to be becoming ……our constant personalized companion.
And then for us as marketers the challenge becomes how to give our consumers more and more reasons to come across our message during the day, being relevant to them and present where they are – on everything which has a screen.
Technorati Tags: larry hochman, iphone, smart phone, how to give our consumers more reasons, verything which has a screen, future of marketing, new media, google news
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Innovative marketing challenge is very usefull for all.
A useful resource for innovative marketing.
Thank u for sharing your information.