The future of Marketing – interview with Borislav Kandov
Posted on September 3, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
Borislav Kandov is working as a journalist at Capital Weekly, covering the advertising and Public Relations industries. He has been working there since 2004. Previously he has worked in such related to journalism areas as bartending at the best underground rock club in Sofia and selling motor bikes at the biggest bike company in Bulgaria. [...]
Read More..>>Launching a series of interviews on marketing innovation
Posted on September 3, 2007 - Filed Under Expert Interviews, Innovative marketing strategies | Leave a Comment
Wishing everyone a great start of the week and just to let you know that, as we promised this week we are launching our first from a series of interviews with experts from different fields on their views on Marketing Innovation and the future of marketing.
This series would aim at offering the views of [...]
“Everything with a screen is the future of marketingâ€
Posted on September 3, 2007 - Filed Under Innovative marketing strategies, Media Trends | 3 Comments
This again is one of the insights from Larry Hochman and a very challenging and stimulating thought. Challenging to our own views of the future of marketing. Because if we subscribe to it and develop it further – what could be the consequences?
What would then happen to the print media, for example? Or is it [...]
On Corporate Responsibility
Posted on September 3, 2007 - Filed Under Innovative marketing strategies | 1 Comment
“Everything is transparent these days“ says Larry Hochman and he is also known to be one of the best advocates on corporate ethics and responsibility.
And yes, everything we do as companies and corporations is transparent to our consumers nowadays, since via the new media they can compare and discuss and figure out what [...]
“Hope is not a strategy“ you need a Vision†Larry Hochman
Posted on September 3, 2007 - Filed Under Innovative marketing strategies | Leave a Comment
So, what is your company`s vision? Where does your company want to be in 3-5-10 years? And even if you do not know it and it is perfectly OK. Just ask for it! Ask your boss, the company`s General Manager and ask them to articulate it for you! Because, if you do not ask, they [...]
Read More..>>The first marketing forum in Bulgaria is it over or is it just beginning?
Posted on September 3, 2007 - Filed Under Bulgaria marketing, Innovative marketing strategies | Leave a Comment
And the good news is that it all depends on us . talk about empowerment!
Inspired and full of ideas, which at their best have triggered in us other ideas as to how best to market our own brands from now onwards we do have a choice now: to stay and work with those ideas implementing [...]
