What is the most impactful branding sound?
Posted on March 7, 2010 - Filed Under Creative advertising solutions, Interesting marketing campaigns
In his interview with TIME magazine, Martin Lindstrom reveals some of the most impactful sounds we as consumers react to and why companies are not using them.
Martin Lindstrom on Social media
Posted on January 29, 2010 - Filed Under Media Trends, Social media
“Brand’s use of social media is not a matter of yes or no.
It is simply a matter of how and when.”
- Martin Lindstrom
Wanted to share with you Martin Lindstrom’s presentation on the use of Social media and understand, why he believes it is only a question of how and when brands are going to start using it.
Nespresso – what else?
Posted on January 28, 2010 - Filed Under Interesting marketing campaigns
The latest advertising campaign of Nespresso is a very good example of creativity with a wink … and that from Geroge Clooney. Enjoy the minute and a half version of the TV spot -- it is all worth it.
and there is a different ending of the spots here:
and another one to make you smile:
and just one more……
The Coca-Cola Company and their Social media policy
Posted on January 12, 2010 - Filed Under Innovative marketing strategies
One of the biggest companies in the world and one of the most recognizable brands have launched a new Social media policy for the company and agencies associates social media activities.
Let us have a look what they say in their 3 pages document:
Click here to download the new 3 page social media policy from Coca-Cola. (via ViralBlog)
Indian style ad for a Russian juice company
Posted on December 10, 2009 - Filed Under Interesting marketing campaigns
Young & Rubicam Russia has created an Indian style advertising spot for “Tonus Activ Plus” and a very good one. Enjoy!
Barilla US “Share the Table” campaign
Posted on October 16, 2009 - Filed Under Interesting marketing campaigns
Barilla in the US attempts to re-introduce the “quality time arround the table” concept building on the Itlaian art of eating. And it has launched the “Share the Table” project.
Full of Italian pasta recipes such as Angel Hair with Lobster and expert advice like:
“If you want to increase family table time, start with a regular Sunday dinner – and make it really special.” – Mario Batali Celebrity Chef
And it’s for a good cause too! For each person who promises to “Share the Table,” Barilla will donate $1 to Meals on Wheels Association of America, up to $150,000
keep looking »
